Ultimate Direction: Adventure Gear from Marathon to Off Road Ultra

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In 1985 Ultimate Direction invented the entire category of hydration packs. We created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today. 30 years later we remain a market leader, having created and popularized the "vest" concept for carrying water.