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Ultimate Direction

In 1985 Ultimate Direction invented the entire category of hydration packs. We created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today. 30 years later we remain a market leader, having created and popularized the "vest" concept for carrying water.
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Products

Ultimate Direction 50 OZ Reservoir
NOW £24.00
RRP 30.00 | save: 20%
including VAT 20.00 % ( £4.00 )
 
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Ultimate Direction 70 OZ Reservoir
NOW £25.99
RRP 33.00 | save: 21%
including VAT 20.00 % ( £4.33 )
 
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Ultimate Direction Access 350 Midnight Blue
NOW £20.00
RRP 25.00 | save: 20%
including VAT 20.00 % ( £3.33 )
 
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Ultimate Direction Access 350 Royal Blue
NOW £20.00
RRP 25.00 | save: 20%
including VAT 20.00 % ( £3.33 )
 
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Ultimate Direction Access 600 Midnight Blue
NOW £24.00
RRP 30.00 | save: 20%
including VAT 20.00 % ( £4.00 )
 
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Ultimate Direction Access 600 Royal Bue
NOW £24.00
RRP 30.00 | save: 20%
including VAT 20.00 % ( £4.00 )
 
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Ultimate Direction Clutch Coral
NOW £29.99
RRP 40.00 | save: 25%
including VAT 20.00 % ( £5.00 )
 
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Ultimate Direction EDC Graphite
NOW £32.00
RRP 40.00 | save: 20%
including VAT 20.00 % ( £5.33 )
 
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Ultimate Direction Flexform 350
NOW £6.00
RRP 7.50 | save: 20%
including VAT 20.00 % ( £1.00 )
 
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Ultimate Direction Flexform 600
NOW £7.99
RRP 9.50 | save: 16%
including VAT 20.00 % ( £1.33 )
 
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Ultimate Direction Grip 350 Royal Blue
NOW £16.00
RRP 20.00 | save: 20%
including VAT 20.00 % ( £2.67 )
 
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Ultimate Direction Grip 600 Midnight Blue
NOW £17.99
RRP 22.00 | save: 18%
including VAT 20.00 % ( £3.00 )
 
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Ultimate Direction Ladies Race Vesta Version 4.0 Coral
NOW £74.99
RRP 130.00 | save: 42%
including VAT 20.00 % ( £12.50 )
 
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Ultimate Direction Ladies Race Vesta Version 4.0 Lichen
NOW £99.99
RRP 130.00 | save: 23%
including VAT 20.00 % ( £16.67 )
 
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Ultimate Direction Ladies Ultra Vesta Version 4.0 Coral
NOW £99.99
RRP 130.00 | save: 23%
including VAT 20.00 % ( £16.67 )
 
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Ultimate Direction Ladies Ultra Vesta Version 4.0 Lichen
NOW £122.99
RRP 130.00 | save: 5%
including VAT 20.00 % ( £20.50 )
 
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Ultimate Direction Marathon Vest Midnight
NOW £64.00
RRP 80.00 | save: 20%
including VAT 20.00 % ( £10.67 )
 
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Ultimate Direction Adventure Vest Blue Version 4.0
NOW £103.99
RRP 170.00 | save: 39%
including VAT 20.00 % ( £17.33 )
 
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Ultimate Direction Race Vest Version 4.0 Blue
NOW £104.99
RRP 110.00 | save: 5%
including VAT 20.00 % ( £17.50 )
 
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Ultimate Direction Fastpack 15
NOW £84.49
RRP 120.00 | save: 30%
including VAT 20.00 % ( £14.08 )
 
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Ultimate Direction Fastpack 15 Autumn
NOW £75.99
RRP 120.00 | save: 37%
including VAT 20.00 % ( £12.67 )
 
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Ultimate Direction Fastpack 25 Graphite
NOW £119.99
RRP 165.00 | save: 27%
including VAT 20.00 % ( £20.00 )
 
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Ultimate Direction Fastpack 35
NOW £114.99
RRP 150.00 | save: 23%
including VAT 20.00 % ( £19.17 )
 
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Ultimate Direction Fastpack 45
NOW £149.99
RRP 200.00 | save: 25%
including VAT 20.00 % ( £25.00 )
 
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Ultimate Direction AK Mountain Vest 3.0
NOW £79.99
RRP 140.00 | save: 43%
including VAT 20.00 % ( £13.33 )
 
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Ultimate Direction MEOW Ladies
NOW £17.99
RRP 25.00 | save: 28%
including VAT 20.00 % ( £3.00 )
 
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Ultimate Direction TO Race Vest 3.0
NOW £59.99
RRP 95.00 | save: 37%
including VAT 20.00 % ( £10.00 )
 
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